You read a book from beginning to end.
You run a business the opposite way.
You start with the end and then do everything you must to reach it.
Harold Gennen
Former ITT CEO
From the Harrold Gennen's book on Management
https://quotefancy.com/quote/1555949/Harold-Geneen-You-read-a-book-from-beginning-to-end-You-run-a-business-the-opposite-way
This is what the Beatle's management Brian Epstein, George Martin did. They visualized them on top and worked backwards.
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